Branding and web identity
Your web brand starts with color, font and voice, the foundations that build trust and recognition.
People don’t remember websites. They remember the feeling they had while looking at them. That’s why it’s important that your visual identity is not only beautiful, but also thoughtful, to convey a message, build trust and stay memorable. I help you create an identity that is clear, recognizable and functional, and use it consistently across your site, so that every detail tells the same story and builds a strong impression on visitors.
People don’t remember websites. They remember the feeling they had while looking at them. That’s why it’s important that your visual identity is not only beautiful, but also thoughtful, to convey a message, build trust and stay memorable. I help you create an identity that is clear, recognizable and functional, and use it consistently across your site, so that every detail tells the same story and builds a strong impression on visitors.
I help you create a visual identity that is clear, recognizable and functional, and use it consistently throughout your site.
What this service includes:
- Defining core brand values and message
- Choosing colors, typography and visual style
- Designing a simple logo (or improving the existing one)
- Creating a mini design system / style guides
- Applying the identity across the whole site (UX, UI, CTAs, sections)
Flexible use:
The brand we create for your site won’t be “tied” only to the screen. It will also be ready for other channels: business cards, printed brochures, car wrap design, posters, packaging and much more.
Why this matters:
- Inconsistent design confuses.
- A strong identity gives you an advantage, increases trust and memorability, even if you offer a similar service as competitors.
Who this service is for:
For small and medium businesses that want to look professional, but also approachable, human and modern.